Real engagements. Real outcomes. Across law firms, consumer brands, B2B platforms, financial media, acquisitions, and startups — built over 25 years of working inside founder-led businesses.
Law Firm Coaching | B2B | Multiple Engagements, 12+ Years
Across multiple engagements spanning more than 12 years with one of the leading law firm business coaching organizations in the country, we developed and executed marketing strategy, product launches, and conversion systems that produced some of the most measurable results in the B2B coaching space.
The flagship engagement: a product launch and conversion funnel for a $12,000 coaching program targeting small law firm owners. Built a direct-response system that converted cold traffic at 4.5% with a 21-day average sales cycle — exceptionally fast for a complex, high-ticket B2B offer at that price point.
Work extended to marketing strategy inside some of the largest law firm coaching organizations in the US, including application of the six-funnel framework across hundreds of member firms simultaneously.
Consumer Goods | Hypergrowth | Capital Formation
Served as fractional strategic advisor during a period of rapid scaling — two consecutive years on the Inc. 5000 — helping the founder navigate the organizational complexity that comes with hypergrowth while simultaneously building the capital structure to support continued expansion.
Led the capital formation strategy that resulted in over $1MM in equipment financing secured and a $4.2MM venture debt term sheet — restructuring the company's debt position and giving the business the runway to grow without sacrificing equity prematurely.
Work spanned strategic advisory, organizational development, debt restructuring, and investor narrative — the full picture of what a business needs when growth outpaces infrastructure.
Corporate Development | Multi-Venture | Language Learning
Joined the executive team of Stroll — operator of the #2 language learning program in the US with 7 consecutive Inc. 5000 rankings and approaching $100MM in revenue — as Director of New Business Ventures. Relocated to join the team and serve as a key member of the corporate development function.
Over the engagement, led three major initiatives alongside founder Dan Roitman: ① Led the company's first acquisition end-to-end — from scouting and investment criteria development through due diligence, negotiations, and close. ② Built and launched Qbrands, a high-volume Amazon third-party seller business. ③ Conceived, built, and took MindFinity to market — a coaching and online education platform that reached a seven-figure annual run rate from zero.
"Mark embodies numerous entrepreneurial qualities. He is bright, positive and innovative; a true 'quick start' who makes things happen. He devised novel approaches to getting things done, broke deadlocks, and conceived and spearheaded a new business model that we are pursuing at Qbrands."— Dan Roitman, Managing Member, Qbrands LLC
Startup | GTM Strategy | Brand Launch | E-Commerce
Led all go-to-market strategy, brand development, and online marketing for a botanical skincare venture from day one — building the entire foundation from scratch. Responsibilities spanned brand identity, positioning, website, digital infrastructure, paid acquisition, and social media strategy.
Built the brand and its revenue systems simultaneously — taking the business from zero to six figures in under 12 months. The engagement is ongoing, with continued work on Meta advertising, UGC content strategy, and conversion optimization.
M&A Advisory | Buy-Side | Property Management
Supported the acquisition of a property management company on the buy-side — contributing across deal structuring, due diligence, negotiations, and overall transaction strategy. Brought in a network of key referrals that were instrumental in getting the deal across the finish line.
Served as a strategic sounding board throughout the process — keeping all parties focused on the key deal dynamics, bringing clarity to complex decisions, and identifying potential risks before they became problems.
"Mark was great at keeping all parties focused on the key dynamics of a deal and bringing clarity to decisions that can otherwise feel complex or uncertain. His input during diligence and negotiations was particularly helpful — he asked the right questions, helped identify potential risks, and provided practical guidance on how to think through trade-offs and next steps."— Timothy Hammesfahr, President, Home Property Management III Inc.
EdTech | Turnaround & New Product Launch | Active
Leading an active turnaround and new product launch for an early childhood EdTech and media venture. The engagement spans the full strategic picture: brand repositioning, new revenue channel development, angel investor outreach, Meta ad campaign rebuilds, mom influencer strategy, and a DTC funnel buildout.
Current workstreams include a Kickstarter campaign for a new product line, a focus group and community-building initiative, and lead generation infrastructure designed to prove audience traction ahead of a larger capital raise.
Immigration Law Firm | Rebrand | AEO Strategy | Active
Led a full rebrand of a Fort Lauderdale immigration law firm — including new brand identity, positioning, website redevelopment, client audience analysis, marketing funnel development, and video content. The rebrand modernized the firm's professional image and clarified how it communicates value to prospective clients.
Currently leading the firm's Answer Engine Optimization (AEO) strategy — structuring content and schema so AI tools like ChatGPT, Perplexity, and Google AI Overviews surface Polatsek as the authoritative answer for immigration law queries. For professional service firms, AEO is increasingly more valuable than traditional SEO as clients turn to AI before they ever visit a website.
"Their approach has been thoughtful, collaborative, and tailored to the specific needs of our law practice. We have found their work to be of the highest quality, helping us strengthen our professional image and more clearly communicate our value to clients. For attorneys seeking a trusted partner to modernize their marketing while maintaining professionalism and compliance, we recommend Mark Hirsch and his team without hesitation."— Serge Boheme, Partner, Polatsek Boheme & Wilkowski
Every engagement starts with the Growth Leverage Diagnostic — a focused working session designed to give you clarity on where the real leverage is, whether or not we continue together.
Schedule the Diagnostic Back to Home